The internet is a wonderful thing, but it can also be the source of confusion and misinformation. Doing a simple search to find help for our pets results in thousands of results and we have no way of knowing if they are from reliable sources or not. I experienced this myself in 2020 and decided it was time for someone to provide families with a website where they know they can find the information they need, when they need it.

Our vision is to be the most trusted source for pet information while building a diverse, supportive community of pet parents to make the world a kinder, safer, more beautiful place for animals and the people who love them… and keep them out of the sheltering system.

With your support, we…

• Help families gain access to veterinary care, social services and pet-friendly housing,
• Advocate for pets to ensure they are viewed and treated as beloved family members,
• Create insightful content to help pet parents provide even better care for their pets,
• Usher in new narratives and approaches to better protect and honor our pets,
• Be an affordable resource to ALL pet parents, regardless of income level or where they acquired their pet.

I hope you will join our family, use our information, and engage with us about your pet(s)!